Individual practitioners at different levels, registered with their respective councils, are held responsible for adherence to ethical and professional conduct. This seminar will highlight the important of ethical practice and will reflect on the ethical requirements for counselling practices in public institutions. The presentation will provide a background to ethical practice, emphasizing the need for ethical conduct when providing services in public institutions, as well as highlighting some of the ethical challenges counsellors in public institutions face given the context in which services are provided at various public institutions such as hospitals, schools, universities, etc. There are ethical challenges that emanate from a number of factors, ranging from clients’ expectations to intra-institutional referrals from other units, technology and other logistics. Oversight by institutional management and having to deal with internal and external professionals in addition to significant others all present ethical dilemmas. Counsellors find themselves at the center of all these factors, which will be discussed with examples from practice. Some ethical dilemmas facing counsellors in public institutions will be illustrated, and recommendations on how to deal with these dilemmas based on the ethical requirements will be provided.